Bowmanville, Canada – November 20, 2024 – aVenco, a global leader in sustainable baking paper solutions, proudly reflects on its impactful participation at the Private Label Manufacturers Association (PLMA) Show in Chicago, held from November 17-19, 2024. With its MyParchment™ brand prominently featured at the New Product Expo – Idea Supermarket®, the event marked a significant step forward for aVenco’s relationship with private label partners.
Strengthening Connections in the Private Label Industry
PLMA 2024 provided an unparalleled platform for aVenco to connect with private label leaders, showcasing innovative solutions tailored to the evolving demands of this dynamic sector. The event highlighted the growing importance of environmentally responsible products, with visitors to Booth H2723 expressing keen interest in how aVenco combines sustainability with cutting-edge innovation.
“Our participation at PLMA 2024 solidified aVenco’s position as a trusted partner for private labels,” said Kathy Chapman, President of aVenco Ltd. “We had the opportunity to engage directly with industry leaders, discuss their unique needs, and explore how MyParchment™ can help elevate their brands with high-quality, eco-friendly solutions.”
A Standout Moment for MyParchment™
The New Product Expo – Idea Supermarket®, a centerpiece of the PLMA show, provided MyParchment™ with exceptional visibility. As a premium baking paper product designed specifically for private label distributors, MyParchment™ captivated attendees with its blend of practicality, sustainability, and market appeal.
“Featuring MyParchment™ at the New Product Expo was a game-changer for us,” shared Dawn Tisdell, Vice President of Sales at aVenco. “This recognition gave us the opportunity to showcase the innovative design and quality of the product to a global audience of decision-makers. It was a proud moment for our team and a testament to the hard work that has gone into developing solutions that align with the values of today’s private label market.”
Unlocking New Opportunities
The event served as a springboard for aVenco to expand its collaborations with private label brands. Many attendees at PLMA expressed interest in integrating MyParchment™ into their product lines, recognizing its potential to enhance their offerings while meeting growing consumer demand for sustainable packaging.
In addition to sparking conversations with new prospects, the show also deepened aVenco’s partnerships with existing clients.
“PLMA is more than just a trade show,” Tisdell noted. “It’s a space where meaningful partnerships are formed and strengthened. Our discussions during the event have already set the stage for exciting collaborations in the coming months.”
Advancing Private Label Innovation
As the private label sector continues to grow, sustainability and innovation remain at the forefront of consumer and business priorities. aVenco’s participation at PLMA 2024 underscored its dedication to helping private labels stay ahead of these trends by offering products that deliver both performance and environmental benefits.
“This year’s event was a milestone for aVenco and for MyParchment™,” Chapman concluded. “We left Chicago inspired by the incredible energy of the private label community and excited about the future of our partnerships. PLMA 2024 was not just a showcase—it was a turning point, reinforcing our commitment to driving the private label world forward.”
For more information about aVenco and our innovative product lineup, visit avenco.us
About aVenco
aVenco is a global converter of parchment baking paper rolls with a strong commitment to sustainability and innovation. Majority-owned by women, the company operates two strategically located plants with an annual production capacity of 20 million units. As a subsidiary of Avere Corporation and an exclusive distributor of Primabake, aVenco provides high-quality, environmentally responsible parchment paper products to customers worldwide.
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